Mumbai, June 9 -- The makers of "Governor", starring Manoj Bajpayee, have announced a distinctive promotional initiative ahead of the film's release, opting to offer cinema tickets at prices reminiscent of the 1990s.

Inspired by true events, the film presents on screen the story of that period in the history of India when the country was facing a severe economic crisis. In the film, Bajpayee will play the role of a determined and responsible governor, who has the important responsibility of rescuing the country from the crisis.

According to the film's producers, this special initiative is an attempt to connect audiences to the era in which the film's story is set. They believe the concept of retro ticket pricing will provide audiences wit...