Kurkure launches Ribbon Pakoda inspired by traditional South Indian snack

Hyderabad, Nov. 5 -- PepsiCo India's homegrown snack brand Kurkure has introduced Ribbon Pakoda, a new product inspired by the traditional South Indian snack, targeting consumers across Karnataka, Andhra Pradesh and Tamil Nadu.

The new product combines the familiar shape and crunch of traditional Ribbon Pakoda with Kurkure's signature spicy flavour, the company said in a release on Wednesday.

Made with rice flour and three varieties of lentils - urad, chana and moong - the snack also contains sesame seeds, black pepper and Guntur chilli. It is made using rice bran oil without palm oil or artificial colours and flavours, the company said.

Commenting on the launch, Ankit Agarwal, Marketing Director, Kurkure, PepsiCo India, said the product...