Mumbai, Aug. 28 -- Kissht has announced the launch of its brand campaign featuring cricket legend Sachin Tendulkar, who has signed on as brand ambassador for a three-year period.
The campaign of Kissht, one of India's leading RBI-registered NBFCs, is titled "Loans Without Any Hiccups", and brings the partnership to life through a series of films rolling out across digital platforms.
The campaign brings Kissht's core promise to life through a lighthearted, comedic premise: Every time a loan is approved on the Kissht app, Sachin gets the hiccups, a playful nod to how quickly and consistently Kissht approves loans across the country.
"When Kissht approves loans within 5 minutes, of course everyone's going to thank Sachin," said Shwetha Iyer...