Mumbai, May 20 -- Kia India and Tennis Premier League (TPL) on Wednesday announceda landmark three-year partnership, with Kia India coming on board as the Exclusive Sponsor for the league.

Bringing together Kia India's long-standing global association with tennis and TPL's growing ecosystem around the sport in India, the partnership reflects a shared vision towards strengthening the relevance and reach of tennis and inspiring a new generation of audiences across the country.

This multi-year deal marks one of the most significant milestones in Indian tennis, uniting one of the world's leading automotive brands with a home-grown movement that is quietly rewriting the country's tennis story through the Tennis Premier League and its App, with...