Mumbai, Oct. 11 -- Actor Kartik Aaryan is back to celebrate the magic of friendship with the launch of the 'Yaaron Wali Baat 2.0' campaign, which highlights those memorable 'first-time' experiences shared among friends.

House of McDowell's Soda, in association with Team Spirit of Publicis Groupe India, has launched its new campaign, which is an extension of the brand's core spirit, centring on the celebration of friendship and camaraderie. With the tagline, "Karo Kuch Pehli Baar, Jab Saath Hon Yaar," (Do Something For the First Time, When Friends Are By Your Side) reflects those special 'first time' moments shared with friends that turn into memories, are retold in stories, and deepen bonds of friendships. The campaign positions McDowell's...