Mumbai, Sept. 2 -- JSW Sports, a leading force in India's sports ecosystem, has entered into an exclusive partnership with Cricket Hong Kong, China (CHKC) to serve as the Commercial Partner for the Hong Kong Sixes, marking the group's foray into international sporting intellectual properties.
Under the partnership, JSW Sports will work closely with Cricket Hong Kong, China across all aspects of the iconic event, with special emphasis on Commercial and Marketing.
JSW and CHKC share the common vision to scale the event and grow the tournament's global footprint, deepen fan engagement, and unlock new commercial value across sponsorship, broadcast, and brand partnerships.
This partnership marks a significant milestone for JSW Sports, extendi...