Puri, June 10 -- The Shri Jagannath Temple Administration (SJTA) has secured trademark registration for the Nilachakra logo and the sacred terms "Anand Bazaar" and "Patitapabana", ensuring their exclusive association with the Jagannath cult and preventing their unauthorized commercial use.

Addressing mediapersons on Wednesday, SJTA Chief Administrator Aravinda Padhee said the registrations were obtained under the provisions of the Trade Marks Act after the temple administration noticed the increasing misuse of these revered religious symbols and names by individuals and business establishments.

Padhee said the temple's managing committee had resolved to protect the sanctity and identity of words and symbols intrinsically linked to Lord Ja...