Mumbai, March 26 -- As the Indian Premier League approaches another season, the most significant transformation is not tactical, commercial, or even technological. It is behavioural.
Over the past few seasons, the cricket fan has transitioned from being a passive viewer to an active participant in the digital ecosystem surrounding the tournament. What was once defined primarily by match-day viewership is now shaped by year-round engagement, interactive participation, and personalised digital journeys.
The IPL fan today does far more than watch. They build fantasy teams, join private leagues, deploy in-match boosters, participate in predictive games, respond to personalised notifications, and consume multiple formats of highlight content w...