Geneva, Sept. 29 -- The International Olympic Committee (IOC) has launched its first Trustworthy AI Framework for the Olympic Movement, aimed at guiding organizations in using artificial intelligence responsibly, ethically and with confidence.

Developed with support from digital transformation consulting partner Deloitte, the Framework sets out seven principles, including safeguarding, data protection, reliability, transparency, accountability, fairness and sustainability, as well as a checklist to help organizations assess risks, the IOC said.

Alejandro Merino-Madrid, the IOC's head of artificial intelligence, said: "AI has the potential to transform how athletes prepare, how sport is delivered, and how fans experience the Olympic Games....