New Delhi, Oct. 24 -- India's smartphone market grew 3pc year-on-year (YoY) in Q3 2025, reaching 48.4 million units shipped, according to the latest research from Omdia.
Omdia, a London-based tech research and advisory company, noted that vendors filled the channels with new stocks in expectation of a high-demand festive period. This modest growth was attributed to the wave of new launches in July and August, retail incentivization, and an earlier festive season that pulled forward inventory flows.
Highlighting the brand-wise performance, Omdia said Vivo (excluding iQOO) extended its leap in the market with 9.7 million units shipped, which has captured 20pc of the market share.
Xiaomi narrowly overtook OPPO( excluding OnePlus) with both ...