Thiruvananthapuram, June 6 -- In a move aimed at redefining spiritual tourism in India, Tamara Leisure Experiences has announced the launch of Rae by Tamara, which it describes as the country's first faith-intelligent hospitality brand designed exclusively for pilgrimage and spiritual travel.
The new brand seeks to combine spiritual journeys with immersive hospitality experiences, transforming traditional pilgrimage travel into a more meaningful and personalised experience.
The launch comes amid rapid growth in India's spiritual tourism sector, which accounts for a significant share of domestic travel and has witnessed increased demand following the pandemic as travellers seek culturally rooted and purpose-driven experiences.
Announcing ...