Mumbai, June 17 -- BenQ, the world's leading monitor brand, opened India's first exclusive monitor brand store at Lamington Road, Mumbai, in partnership with Nexus Infosys, on Wednesday. The company segments its entire portfolio by user type rather than specifications and sells through more than 5,000 retail points across India, making it the dominant force in the country's monitor market.
The new Lamington Road store showcases 8 purpose-built monitor categories, all under one roof, in a format that has never existed before in Indian retail for this category.
The store arrives at a moment when the gap in India's large-format retail (LFR) is particularly stark. The dominant electronics chains have built their floor space around televisions...