Hyd: Tanishq launches South India-Focused Uncut Diamond Collection 'Malle'

Hyderabad, Aug. 7 -- Jewellery retailer Tanishq, a Tata Group company, on Friday launched 'Malle', its first Uncut Diamond jewellery collection designed exclusively for customers in South India, ahead of the Varamahalakshmi festival.

The collection, inspired by Malli (Jasmine), was unveiled at a launch event here by actress Rukmini Vasanth in the presence of senior Tanishq executives.

In a release, the company said the collection has been created specifically for the cultural and jewellery traditions of Andhra Pradesh and Telangana, marking an expansion of its Uncut Diamond portfolio.

Inspired by the cultural significance of jasmine in South India, the collection features traditional jewellery designs such as Bottu Malas, Guttapusalu haa...