Hyderabad, Sept. 16 -- EBG Group, an Indian business conglomerate and brand incubator, on Wednesday announced its entry into the toys, play, learning and family experience segment with the launch of Adhira & Appa Toys.
The brand will open its first store in Hyderabad by the end of 2026 and plans to expand to more than 50 stores across major Indian cities by 2027, with an investment of over Rs 50 crore, the company said.
Adhira & Appa Toys will offer 1,335 products covering STEM and educational toys, construction and building sets, robotics and science kits, sensory-development products, puzzles and board games, arts and crafts, pretend play, dolls and action figures, remote-control vehicles, ride-ons, plush toys, outdoor play products, el...