Kochi, Sept. 26 -- Although Artificial Intelligence (AI) is bringing major changes to the tourism industry, human intervention will remain vital as people understand travellers' emotions and create meaningful and immersive experiences, experts at Kerala Travel Mart (KTM) 2026 said.

They were speaking at a panel discussion on 'Application of AI/Disruption by AI in Tourism Industry', held on the sidelines of the business-to-business (B2B) meetings and exhibition at the Sagara and Samudrika Convention Centres on Willingdon Island here on Saturday.

The September 24-27 event is one of the country's major tourism and trade exhibitions.

Digital University Kerala Vice Chancellor Dr Saji Gopinath said AI helps travellers discover destinations, au...