Shimla, July 2 -- Himachal Pradesh has exported its first-ever consignment of fresh cherries and plums to Oman, marking a significant milestone in the state's efforts to expand international markets for its horticultural produce and improve returns for fruit growers.
The inaugural consignment, comprising 400 kg each of fresh cherries and fresh plums, was flagged off by Horticulture Minister Jagat Singh Negi.
On its arrival in Oman, the Embassy of India in Muscat launched a promotional campaign showcasing the fruits through in-store displays across retail outlets, where the produce received an encouraging response from consumers.
The export initiative was undertaken under the directions of Chief Minister Thakur Sukhvinder Singh Sukhu, who...