Brussels, Sept. 6 -- Tech giant Google has been fined €2.95bn by the EU for allegedly abusing its power in the ad tech sector - the technology which determines which adverts should be placed online and where.

The European Commission said on Friday the tech giant had breached competition laws by favouring its own products for displaying online ads, to the detriment of rivals.

It comes amid increased scrutiny by regulators worldwide over the tech giant's empire in online search and advertising, reports BBC.

"It imposes an unjustified fine and requires changes that will hurt thousands of European businesses by making it harder for them to make money," said Lee-Anne Mulholland, global head of regulatory affairs at Google.

"There's not...