New Delhi, April 29 -- India's gold market saw a structural shift in the March quarter, with investment demand overtaking jewellery consumption for the first time on record, according to the World Gold Council (WGC).

The surge in investment buying - driven by strong interest in coins, bars, and exchange-traded funds (ETFs) - helped offset a sharp decline in jewellery demand, which was weighed down by elevated gold prices.

Investment demand rose 52pc year-on-year to 82 metric tonnes during the quarter, while jewellery consumption dropped 19.5pc to 66 tonnes, the WGC said in its latest report. Overall gold demand in India increased 10.2pc to 151 tonnes.

The trend is likely to gain further momentum in the coming quarters as both retail and ...