New Delhi, Nov. 20 -- The Food Safety and Standards Authority of India (FSSAI) has ordered the immediate removal of all beverages mislabelled as "ORS" from both retail shelves and e-commerce platforms.
In an order, the apex food regulator said that fruit-based beverages- including ready-to-serve drinks, energy drinks, and electrolyte-based drinks-must not be marketed using the term "ORS", whether as a standalone word or as a prefix or suffix. Any such products should be withdrawn from sale across traditional and online marketplaces.
FSSAI noted that despite earlier directives withdrawing permission to use "ORS" in brand names or food product descriptions, several e-commerce platforms, retail outlets, pharmacies, supermarkets, and local gr...