Chennai, March 28 -- Thanks to the advent of technology, which has come to use in almost every facet of one's life, the din of 16-hour (morning 6. AM to 10 PM in night) blaring loudspeakers, walls plastered with posters, and streams of cadre knocking on every door are no longer the defining features of election season in this teeming megapolis.

Campaigning in the city has undergone a noticeable and significant transformation in recent times, driven largely by stricter regulations from the Election Commission of India (ECI) and the growing influence of digital media.

For decades, election campaigning in Chennai meant noise, posters and relentless ground activity with almost all roads and residential locations echoing with campaign songs pl...