Jammu, Aug. 10 -- Asserting that Jammu and Kashmir's maiden International Film Festival IFFJK)-2026 to be held next month marks a significant moment for J&K, Director, Jammu and Kashmir Directorate of Information and Public Relations (DIPR), Shreya Singhal today said the festival seeks to establish the union Territory as a premier destination for filmmaking and for reigniting the spirit of filmmaking in the region.
"Jammu & Kashmir has been closely associated with films for decades. For many people across the country and the world, the landscapes and identity of Jammu & Kashmir have been introduced through cinema. It is therefore fitting that Jammu and Kashmir now hosts an International Film Festival of its own," she said speaking at the '...