Bengaluru, July 15 -- Figaro, one of India's leading olive oil brands owned by global olive oil major Deoleo, on Wednesday unveiled a refreshed brand identity, redesigned packaging and a new nationwide campaign featuring actor-comedian Sunil Grover as it seeks to strengthen its position in India's growing olive oil market.
The company said the rebranding is aimed at reinforcing Figaro's positioning as a multipurpose olive oil brand while accelerating category growth in India, a strategic market for Deoleo. The campaign will be rolled out across television, digital, influencer and retail platforms.
India's olive oil market is currently estimated at around Rs 880 crore and continues to witness sustained growth, presenting significant opport...