Mies (Switzerland), Jan. 20 -- FIBA said on Monday that the 3x3 World Tour produced "exceptional results" across digital, broadcast, and brand metrics in 2025.
The 2025 FIBA 3x3 World Tour, including World Tours, Challengers, and Qualifiers, was staged in 38 cities across Europe, Asia, and the Americas. FIBA said the competition was broadcast in more than 200 countries and regions via digital platforms and linear television, generating more than one billion digital content views and exposures across social and digital platforms.
FIBA said the tour's total followers across social platforms rose from 7.3 million in 2024 to 10 million in 2025, a 37 percent year-on-year increase.
Published by HT Digital Content Services with permission from ...