Mumbai, May 16 -- Dharma Productions is set to introduce an unusually aggressive ticket-pricing model for its upcoming release "Chand Mera Dil", with a view to boosting audience turnout on its opening day, May 22.
A trade source told Bollywood Hungama, "Chand Mera Dil is produced by Dharma Productions, and they are also distributing the film. They have informed cinemas that the tickets need to be sold at a very affordable price. Accordingly, tickets for all shows before 5:00 pm on Friday, May 22, will be available for just Rs. 149. After 5:00 pm, the tickets will be sold for Rs. 199."The offer will be restricted to regular seating categories, excluding recliners, luxury auditoriums and premium classes.
Trade sources believe the move is de...