Bengaluru, Nov. 27 -- Decathlon on Thursday reopened its revamped Whitefield flagship by positioning it not as a store, but as a "sports city inside a store"- a 60,000 sq ft destination where Bengaluru residents can play, train, learn and shop under one roof.
The company said the concept marks a shift from traditional retail to experience-led sport ecosystems designed for a growing community of active users.
The two-level flagship now houses 29,000 sq ft of climate-controlled arenas for basketball, five-a-side football, skating, pickleball and gymnastics, mimicking the layout of a compact urban sports park.
Visitors can walk into a cricket zone with practice nets and bowling machines, sign up for coaching programmes, attend Yoga and danc...