Can Darjeeling Tea maintain its reputation?

Santanu BasuNew Delhi, March 9 -- For more than a century, Darjeeling tea has stood as a symbol of refinement, heritage and extraordinary craftsmanship, earning praise across continents and cultures. In just one instance, during the 2018 FIFA World Cup in Russia, cafes, restaurants, and shopping complexes proudly showcased Darjeeling tea as a luxury beverage.

Tea connoisseurs flocked to tea shops during the stimulating period of world cup in Russia. This was no surprise for a tea that has long charmed consumers from London's Buckingham Palace to markets in Japan, South Korea, Germany, Hong Kong, the Czech Republic and the United States.

Nearly forty-one million tea bags would reach Russia every year, and legends narrate how filmmaker Raj ...