Hyderabad, March 17 -- NPCI BHIM Services Limited (NBSL) on Tuesday announced the appointment of former India cricket captain Mahendra Singh Dhoni as the brand ambassador for the BHIM Payments App.
The company said the partnership marks a strategic step in its next phase of growth focused on scale, inclusion and strengthening long-term user confidence.
BHIM, built on the infrastructure of the National Payments Corporation of India (NPCI), has played a key role in India's digital payments ecosystem and is nearing a decade of operations.
Commenting on the development, Lalitha Nataraj, MD and CEO of NBSL, said the association aims to position BHIM as a preferred digital payments platform for households across the country, with trust at the ...