Kolkata, Nov. 10 -- Five major tea industry associations have welcomed the recommendation of a Tea Board of India committee to introduce a Minimum Sustainable Price (MSP) for tea, saying the move would help bridge the widening gap between rising production costs and stagnant market prices and ensure better returns for tea producers, particularly small tea growers.

A 10-member committee constituted by the Tea Board has recommended a sustainable pricing mechanism to protect the financial viability of the Indian tea industry, support growers and safeguard the long-term sustainability of the sector.

Representatives of the Indian Tea Association (ITA), Tea Association of India (TAI), United Planters' Association of Southern India (UPASI), Conf...