New Delhi, Sept. 22 -- The All India Football Federation (AIFF) and Capri Sports have entered into a 15-year partnership for the commercial development and marketing rights of the Indian Women's League (IWL) and Indian Women's League 2 (IWL 2).
Under the partnership, Capri Sports will lead the commercial development and marketing of the country's top two tiers of women's club football, working closely with the AIFF and participating clubs to build audiences, increase the visibility of clubs and players, attract brands and investment, and strengthen broadcast and digital engagement.
The partnership comes at a time when women's football in India has seen significant growth in participation and competition opportunities.
The expansion of th...