Lucknow, Jan. 24 -- The One District-One Product (ODOP) scheme started in Uttar Pradesh in 2018 has given a new direction to local industries, artisans and exports.
With the successful implementation of ODOP, lakhs of artisans of the state got self-employment, exports increased and UP's identity reached global markets.
Now, taking forward the same success model, the Uttar Pradesh government has started the 'ODOC (One District-One Cuisine)' scheme with the objective of giving global recognition to the state's rich culinary heritage.
This scheme is an extension of Chief Minister Yogi Adityanath's vision of development with heritage, in which an attempt has been made to achieve cultural identity, tourism, employment and exports together.
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