Thrissur, July 17 -- An iconic 50-storey residential tower, the tallest in Kerala, is all set to come up in the heart of Thrissur town.

Strategically located, Gold Tower, the brain child of Joyalukkas, a pioneer in the gold industry, was launched at a function here in the presence of Joy Alukkas, Chairman and Managing Director of the Joyalukkas group.

The landmark project is approximately 190 meters high.

It marks a defining milestone in Kerala's luxury real estate sector, and reinforces the company's vision of creating iconic residential destinations that rival the world's finest developments, said Joy Alukkas.

"Gold Tower represents our belief that Kerala deserves homes that stand alongside the finest luxury residences anywhere in the...