Parmod KumarNew Delhi, May 20 -- Describing the practice as "very deceptive", the Supreme Court on Wednesday issued notice to the Central government and Excise Departments of various States on a Public Interest Litigation seeking a ban on the sale of alcohol in "inconspicuous packaging" such as tetra packs and sachets resembling fruit juice cartons.

A Bench of Chief Justice Surya Kant and Justice Joymalya Bagchi observed, "This is very deceptive" after advocate Vipin Nair, told the bench that such packaging closely resembled fruit juice products and lacked statutory warnings associated with harmful products such as tobacco and alcoholic drinks.

Advocate Vipin Nair appeared for the petitioner organisation Community against Drunken Driving....