Zurich (Switzerland), Oct. 16 -- FIFA on Friday unveiled the Official Brand for the FIFA U-20 World Cup 2027, inviting the next generation of football stars to write their own history in Azerbaijan and Uzbekistan.
With "U Shape The Game" as its Official Slogan, the brand puts young players and the fans who follow their journey at the heart of the tournament.
Addressing players and fans directly, "U Shape The Game" captures the sense of possibility that defines the FIFA U-20 World Cup - an opportunity to make a breakthrough, forge new connections and help shape the game's future.
Drawing on the heritage of Azerbaijan and Uzbekistan, the tournament's visual identity takes inspiration from local tiles and mosaics, reimagining these traditio...