New Delhi, July 19 -- The makers of "Ramayanam", producer Namit Malhotra's ambitious cinematic adaptation of the Indian epic, formally launched the film's global campaign with a special event here ahead of its worldwide trailer premiere on July 24.
This special event, titled "Pratham Sankalp," marked the beginning of the film's global journey. In Indian tradition, Sankalp symbolises the commitment made before beginning any great endeavor.
The producers described it as a collective commitment to bring India's greatest cultural heritage, the Ramayana, to the world with authenticity, reverence, and a world-class cinematic presentation.
Present at the event were the film's director Nitesh Tiwari, producer and creative architect Malhotra, and...