Coimbatore, Feb. 28 -- The idea that a strong national brand lifts individual and business prospects took centre stage as Sadhguru Jaggi Vasudev emphasised the global rise of 'Made in Bharat' as a symbol of quality and credibility.

Speaking at the Brand INSIGHT leadership program at the Isha Yoga Centre, Sadhguru said that nation-building today extends beyond infrastructure and economy to global perception and identity. He said ensuring that 'Made in Bharat' represents excellence will naturally strengthen the global standing of Indian businesses, professionals and citizens.

"You must make sure 'Made in Bharat' means it's the best. When the nation's brand is built, every citizen's brand becomes stronger, not only businesses," he said, unde...