Dhaka, Sept. 3 -- The Saudi Tourism Authority (STA) has launched its latest global campaign under its consumer brand, "Saudi, Welcome to Arabia," starring football superstar Cristiano Ronaldo.

Titled "I Came for Football, I Stayed for More," the campaign aims to position Saudi Arabia as a premier, year-round destination for sports, culture, and entertainment, according to a press release.

Rolling out across key markets in Europe, India, and China, the campaign highlights Saudi Arabia's growing position on the global stage as a hub for major international events.

The promotional film follows Ronaldo's journey through the Kingdom's vibrant event calendar, contrasting his initial arrival for football with the array of experiences that ins...