Dhaka, Feb. 25 -- The European Union (EU) has sought quick measures to remove non-tariff barriers (NTBs), promoting business confidence and ensuring non-discrimination.

"We look for early measures to remove NTBs, promote business confidence and ensure non-discrimination," said the EU Embassy on Wednesday.

EU Ambassadors, led by Ambassador Michael Miller, called on Commerce Minister Khandaker Abdul Muktadir and State Minister for Commerce Md Shariful Alam to discuss trade and investment opportunities.

Bangladesh can count on the EU, its biggest market by far, to help it modernise and diversify the economy.

Charge d'Affaires of the Embassy of France Frederic Inza, who was present at the meeting, reaffirmed France's commitment to strengt...