Beijing, Aug. 23 -- Chinese traditional culture, aesthetics and homegrown brands are gaining growing popularity among international visitors and consumers, with the trend known as "China-chic" increasingly making its way into overseas markets.

The trend combines traditional Chinese cultural elements with modern design and creativity, ranging from Hanfu clothing and traditional handicrafts to cultural souvenirs, food and contemporary Chinese brands.

Traditional-style Chinese clothing has emerged as one of the most visible expressions of China-chic. Many foreign visitors now try on Hanfu and take part in traditional-style photo sessions during trips to China, with some buying the outfits and other cultural products to take home.

The popu...