In recent weeks, Sept. 16 -- profile Bollywood personalities have approached the Delhi High Court to protect their "personality rights," after unauthorised use of their images, names, and likenesses online and on merchandise.

Aishwarya Rai Bachchan led the move, filing a case after her photos and name appeared on T-shirts, mugs, posters, and AI-manipulated content like deepfakes without permission. The court granted her interim relief, stopping the sale and distribution of such items.

Abhishek Bachchan and filmmaker Karan Johar soon followed, highlighting similar misuse that could harm their reputation and commercial interests. The court acknowledged that such unauthorised use affects their professional image and deserved legal protecti...