India, Sept. 16 -- New research commissioned by eBay and conducted by OnePoll has exposed a significant knowledge gap among UK drivers regarding EU Tyre Labels. The study, which surveyed 2,000 motorists in accordance with Market Research Society guidelines, found that nearly half of all respondents were entirely unfamiliar with this critical safety information. Despite being introduced in 2012, two-thirds of drivers remain unaware of the labels' purpose.
The data shows that nearly half (47 percent) of the respondents possess no understanding of the safety information on the labels whatsoever, with a full two-thirds (66 percent) unaware of their purpose a full decade after their introduction. This ignorance translates directly into consume...