India, Sept. 23 -- Hankook Tire has launched a strategic brand film that forges a direct link between the ABB FIA Formula E World Championship and the FIA World Rally Championship (WRC). This narrative leverages Hankook's exclusive status as the tyre supplier for both premier FIA series to demonstrate its technological breadth. The film's core concept is an immersive driver exchange, featuring Maximilian Gunther of the DS Penske Formula E Team and Adrien Fourmaux of the Hyundai Shell Mobis World Rally Team. The two drivers swap their respective machines - the all-electric GEN3 Evo race car and the Hyundai i20 N Rally1 rally car - to gain a firsthand understanding of each other's discipline.
The production highlights this contrast by featu...