India, Sept. 17 -- Hankook Tire has launched a new brand film titled 'Rough Terrain' for its Dynapro SUV tyre line, aimed at the US market. It marks the first Dynapro brand film released in US since 2024. The campaign moves beyond traditional off-road narratives to showcase a broad range of driving environments and everyday moments, both on and off the road.

The film humorously reimagines daily life's unpredictable situations as 'rough terrain', highlighting Dynapro's versatile performance. It opens with an SUV tackling muddy, rocky trails on Hankook's Dynapro AT2 Xtreme tyres before shifting to a crowded big-box store parking lot, where a contested space, stray shopping carts and an anxious driver set the scene.

The spot then follows t...