India, Aug. 25 -- Ceat, the flagship company of the RPG Group, has launched limited edition SecuraDrive Circl, which it claims is India's first road ready passenger car tyre with up to 90 percent sustainable (bio-based) materials.
The SecuraDrive Circl tyres are said to push the boundaries of sustainability and technology while strengthening the company's premium positioning. The launch builds on Ceat's recent introduction spanning CALM technology, ZR-rated tyres and Run-Flat tyres.
Targeted at urban consumers aged 25-45 in Tier 1 cities, particularly from affluent households who view sustainability as both a responsibility and a lifestyle statement, the SecuraDrive Circl combines eco-consciousness, safety and top-tier performance in a s...