India, Oct. 2 -- In a significant development for its brand visibility, Apollo Tyres has launched its logo on the jerseys of the Indian men's cricket team. This unveiling occurred in Ahmedabad just before the start of the opening Test match against the West Indies, formally activating a major three-year strategic partnership with the Board of Control for Cricket in India (BCCI).
This prominent placement on the men's jersey follows the logo's recent debut on the sleeves of the women's national team during their encounter with Sri Lanka in Guwahati. Together, these events mark a pivotal corporate milestone, integrating the Apollo Tyres brand directly with the country's most beloved sport.
Cricket is widely regarded as the nation's passion,...