India, July 14 -- Thai Airways International Public Company Limited (THAI) held a press conference "ROP: The New Chapter Begins" to announce the enhancement of its frequent flyer programme, Royal Orchid Plus, marking a new chapter for the membership programme with greater flexibility and value.
Key Upgrades - ROP Smart Miles Pay: Use miles + cash or miles alone to pay for THAI tickets (taxes/fees excluded), with instant seat confirmation and continued mileage accrual. - ROP Smart Miles Pay Lite (from 13 July 2026): Double mile redemption option for Bangkok departing flights in Business (Z) and Economy (T). Offers instant seat confirmation and mileage accrual.
Expanded Ecosystem - Royal Orchid Holidays (ROH): Miles can now be redeemed for hotels, tourism activities, and partner services. - ROP Experience: Curated activities with chefs, artists, hotels, and restaurants, redeemable with miles.
Membership Enhancements - New Criteria (from 5 Aug 2026): Easier tier qualification for Platinum, Gold, Silver. - New Rewards (from 1 Jan 2027): Bonus miles for meeting annual qualifying criteria. - New Benefits: Silver members gain dedicated check in counters; all tiers enjoy complimentary Wi Fi. - New Digital Security (from 5 Aug 2026): Membership numbers expand to 10 digits, stronger passwords, email verification, unique email per member.
Junior Sky Explorers - Special luggage tag collection for members aged 2-12 with Silver, Gold, or Platinum status.
Launch Offer - Download the THAI Mobile app by 31 July 2026 to receive 330 bonus miles.
This revamp clearly positions ROP as more flexible and lifestyle oriented, moving beyond just flight rewards.
Published by HT Digital Content Services with permission from Travel Media.