India, June 28 -- TATA Starbucks has announced the launch of its reimagined Starbucks Rewards program, featuring Green, Gold and the newly introduced Reserve tier.
Tier Structure
- Green: Entry tier, faster earning, flexible redemption.
- Gold: Upgrade after earning 1000 Stars in a year.
- Reserve: New premium tier, sleek black personalized card, upgrade after 5000+ Stars in a year.
Earning Stars
- Green: 1 Star per Rs.10 spent.
- Gold: 1.2X Stars per Rs.10 spent.
- Reserve: 1.3X Stars per Rs.10 spent.
Benefits Across Levels
- Personalized offers, birthday rewards, milestone celebrations.
- Double Stars Days and exclusive member-only offers.
- Lower redemption thresholds for easier access to rewards.
Enhanced Experiences
- Free Customized Mondays: One free modifier on any handcrafted drink.
- Accelerated Star earnings.
- Exclusive merchandise and curated coffee experiences.
- Special event access and premium privileges.
Access
- Rewards program available via the Starbucks India mobile app.
This revamp makes the program more rewarding at every stage, with Reserve tier adding a luxury touch for the most loyal customers.
Published by HT Digital Content Services with permission from Travel Media.