India, Aug. 1 -- MSC Cruises is clearly betting big on Alaska as a marquee destination, with its third season scheduled for Summer 2028 aboard the newly refurbished MSC Poesia.

Itinerary Highlights (April 24 - Sept 18, 2028)

- Ketchikan - fishing heritage, Alaska Native culture.

- Icy Strait Point - Indigenous-owned, wildlife viewing and adventure.

- Tracy Arm Fjord - waterfalls, dramatic scenery, Sawyer Glaciers.

- Juneau - glacier access, outdoor recreation, history.

- Victoria, BC - gardens, architecture, waterfront charm.

Ship Enhancements

- MSC Yacht Club: 69 luxury suites, 24-hour butler, private restaurant, lounge, sundeck with whirlpools.

- New dining: Butcher's Cut steakhouse and Kaito Sushi Bar.

- Wellness upgrades: MSC Aurea Spa, Technogym-powered fitness, Gentleman's Barber, Top 15 Exclusive Solarium.

- Entertainment: production shows, live music, and Dirty Dancing: In Concert at sea.

Strategic Context

- Alaska has quickly become one of MSC's most popular destinations, prompting expansion.

- The refurbished Poesia strengthens MSC's luxury positioning with the Yacht Club concept.

- Between Alaska seasons, the ship will......

Published by HT Digital Content Services with permission from Travel Media.