India, July 17 -- The Lufthansa Group is increasingly using its newly introduced umbrella brand in communications with customers. By the end of 2026, the group's loyalty brand, "Miles & More," will evolve into "Lufthansa Group Miles & More" and be brought under the umbrella brand.
Rebranding & Integration
- By the end of 2026, Miles & More will officially become Lufthansa Group Miles & More.
- This change ties the program more closely to the Lufthansa Group's umbrella brand, making its group-wide identity more visible.
Strategic Evolution
- The relaunch is part of a broader shift toward a holistic loyalty program across all Lufthansa Group airlines.
- The new brand essence, "Moments that move you", emphasizes emotional connections and member experiences.
New Identity
- A fresh visual identity will be introduced, reflecting modern design and consistency across customer touchpoints.
- The program aims to deliver personalized experiences and greater relevance for members.
Customer Benefits
- Members will enjoy more....
Published by HT Digital Content Services with permission from Travel Media.