Minor Hotels Appointed by Shurooq to Manage Sharjah Collection, UAE

India, July 7 -- The Sharjah Investment and Development Authority (Shurooq) has appointed Minor Hotels to manage and operate Sharjah Collection, its portfolio of seven nature-led and heritage-inspired properties across Sharjah, UAE marking a significant step in the continued evolution of one of the region's most distinctive hospitality collections.

Partnership Details

- Shurooq (Sharjah Investment and Development Authority) has appointed Minor Hotels to manage and operate the Sharjah Collection, a portfolio of seven boutique properties.

- The signing ceremony was attended by H.H. Sheikha Bodour bint Sultan Al Qasimi, H.E. Ahmed Obaid Al Qaseer, Amir Golbarg, and William Heinecke.

- Minor Hotels will bring its global hospitality expertise, commercial strength, and international distribution network, while preserving the authentic identity and heritage of the collection.

The Seven Properties

- Al Badayer Retreat - desert-inspired stay.

- Al Faya Retreat - heritage desert lodge.

- Kingfisher Retreat - coastal eco-luxury escape.

- Moon Retreat - mountain glamping experience.

- Najd Al Meqsar - heritage mountain retreat.

- Al Rayaheen Retreat - nature-led stay.

- Nomad - mobile, immersive hospitality concept.

Strategic Impact

- Properties will join Minor Hotels' upper-upscale and luxury portfolio after investment and enhancement.

- Strengthens Sharjah's positioning as a sustainable, experience-led tourism destination.

- Supports Shurooq's wider strategy to attract international visitors and enhance destination competitiveness.

Leadership Voices

- Sheikha Bodour bint Sultan Al Qasimi: Hospitality as an expression of place, expanding reach while preserving authenticity.

- Ahmed Obaid Al Qaseer: Partnership enhances operational performance and guest experience.

- William Heinecke: Reflects Minor's confidence in UAE's long-term tourism potential.

- Amir Golbarg: Each retreat offers a unique connection to its surroundings and heritage.

This partnership is a significant milestone for Sharjah's tourism sector, blending eco-conscious luxury with cultural authenticity, and positioning the emirate as a distinctive destination in the Middle East.

Published by HT Digital Content Services with permission from Travel Media.