India, July 3 -- The property will open this summer under Affiliated by Melia before undergoing a full renovation and rebranding as The Melia Collection in 2027.
Expansion Highlights
- Debut in Corfu: This marks Melia's first property on the island, bringing its total in Greece to seven hotels.
- Property details: Currently operating as St Georges Bay Country Club & Spa with 86 rooms, it will join under the Affiliated by Melia brand this summer.
- Future transformation: By 2027, it will be rebranded as The Melia Collection Corfu, upgraded to five-star status, and expanded to 140 rooms by 2028.
- Facilities: Includes a beach club, spa, gym, all-day dining, lobby bar, and MICE spaces.
Strategic Context
- Luxury focus: Strengthens Melia's premium and luxury portfolio, aligning with Corfu's repositioning toward high-value tourism.
- Location advantage: Situated on the northern coast near exclusive beaches like Barbati, Nissaki, and Agni, known for crystal-clear waters and vibrant culinary experiences.
- Partnership: Owned by Concord Group, continuing their collaboration after Melia Durres in Albania.
CEO's Vision
Gabriel Escarrer emphasized that this project reflects Melia's commitment to growing in the Mediterranean luxury segment, offering "a truly differentiated proposition in one of Europe's most inspiring destinations."
Published by HT Digital Content Services with permission from Travel Media.